About Savvy
Your planner, your coordinator, and your bartender.
Since 2018, licensed and insured in San Antonio, Boerne and the Texas Hill Country — 400+ weddings & events, and a little Southern sass.
Shawna Jackson · Owner & Planner
Our approach
Thoughtful planning, refined design, calm execution.
Your wedding should feel intentional, personal and unmistakably yours — not like a production you spent the entire evening managing.
We pair thoughtful planning and refined design with calm, hands-on execution. From the first creative conversation to the final farewell, the team manages the moving pieces, advocates for your priorities and protects the experience you have worked so hard to create.
I'm Shawna Jackson, the owner and lead planner behind Savvy Southern Events. I entered the wedding industry at just 18 and launched SSE in 2018. Weddings have been my world ever since.
I'm your planner, problem solver, professional hype girl and fierce advocate, all in one. Elevated service with a little Southern sass — every detail handled, so you can actually enjoy the day. And at 6 feet tall, I've been known to fix an arch, adjust a veil or swoop in and save the day without needing a ladder.
Outside of weddings, my favorite roles are being a wife and mom to three amazing kids. I love traveling, family adventures, shopping, and cheering my kids on from the sidelines. Stay in the SSE family long enough and you may meet my husband, Zachary — our unofficial last-minute wedding superhero.
This isn't just about planning beautiful weddings. It's about an experience where you feel celebrated, cared for, and completely confident from yes to I do.
How we work
From first call to last dance — we stay in it.
- 01
Listen
A real conversation about the date, the vision, and where you actually are — not a pitch.
- 02
Structure
A written proposal for the support you need: wedding management, partial or full-service.
- 03
Refine
Timelines, vendors, layout and The Savvy Collection, so the plan holds when the day arrives.
- 04
Coordinate
Walkthrough, rehearsal, and we're on site from venue access until the last vendor leaves.
- 05
Celebrate
The details stay with us. You stay in the day — that's what you hired us for.
What you can expect
Licensed. Insured. A little Southern sass.
- 400+ weddings & events, since 2018.
- Wedding management, partial and full-service planning — plus décor and the bar.
- Boerne, San Antonio, the Texas Hill Country, Austin, New Braunfels and select destinations.
- The Savvy Collection, in-house, for planning clients.
Your date
Let's Talk About Your Wedding.
Tell us the date, where you are in the plan, and how much help you want. We'll come back with availability and a clear next step.
Plan Your Celebration